Information, Education and Communications (IEC)

The firm puts premium in not only getting the message across, but also in ensuring that they know and understand the needs and characteristics of the target audience. Lamar values creativity without sacrificing usefulness and applicability. In its pool of resources are specialists who can develop IEC materials (i.e., brochures, flyers, reports, company/program profiles, presentations, web materials, etc.), communication plans, media relations strategy, and public information drives. It can also be tapped for special public relations and media-based projects.